THIS EVENT IS NOW POSTPONED TO FEBRUARY.

APOLOGIES - HOWEVER DUE TO @storycentral BEING STUCK IN NYC DUE TO SNOW AND AIRPORT CLOSURES THIS EVENT WILL NOW BE RESCHEDULED FOR FEBRUARY.  PLEASE DO NOT HESITATE TO CONTACT storycentralDIGITAL@yahoo.co.uk FOR FURTHER INFO.

Transmedia. 

It began as an academic term, coined by Henry Jenkins in his book Convergence Culture who said, “transmedia represents the integration of entertainment experiences across a range of different media platforms,” Jenkins defines transmedia as storytelling that “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”

Its success relies on fragmenting a narrative and making each platform do what it does best which, in turn, extends the life and longevity of the story. 

Join storycentralDIGITAL transmedia producer/consultant and bestselling author, Alison Norrington for an inspiring one-day workshop in one of the best 5 cinemas in London, to discover:

- The History of Transmedia Storytelling

- Transmedia in the entertainment industry - from gaming to publishing, advertising to film to broadcast 

- Incubation, Development & Production of a Transmedia IP

- Storybibles & Mythologies

- Planning & Platforms

- Transmedia Rollout Strategies

- Scope & Etiquette for Media Partnerships

As a storytelling mode transmedia is exciting, dynamic and the ultimate 360 approach to storytelling –360content, 360platforms and with the potential for the full 360experience. The basic premise of transmedia is that rather than using different media channels to simply retell the same story, you utilise these channels, their communities and functions to communicate different elements of the story.

storycentralDIGITAL consults on fragmenting story, transmedia strategies, production, architecture & planning to European Broadcasting Union, publishers such as Harlequin Mills & Boon and independent authors and filmmakers.

Limited seats only!